Niculut Violeta, with over two decades of experience, serves as the Marketing Manager at Anchor Group SA, specializing in marketing and communications.


She has been steadily acquiring expertise in the highly competitive and demanding realm of retail and FMCG, working with both international and local brands. For the past five years, she has channeled her knowledge into Anchor Group, a prominent real estate developer in Romania. In this role, she oversees the marketing operations across all three investment divisions of the company: Retail (including București Mall-Vitan and Plaza România), Residential (encompassing In City Residences, Pallady Towers, and other select residences), and Offices (comprising Plaza Romania, Anchor Plaza Offices, and Metropol Offices).


In her perspective, the path to effective service begins with taking action in areas that are necessary, progressing to tasks that are deemed possible, and ultimately leading to achievements that may seem impossible.