Elizabeth Arroyave is the founder who established SmartStockSafe and holds the position of marketing director at Novacomp. She also serves as the Vice President of the Chamber of Information and Communication Technologies (CAMTIC).

Furthermore, she provides consulting services, boasting 16 years of experience offering guidance to SMEs, NGOs, and various government entities. These services encompass Business Diagnostics, Strategy formulation, and oversight of implementation. Her meticulous attention to detail is evident in her work, where no aspect is left to chance.

Arroyave's disciplined and systematic approach has fostered a strong sense of responsibility and dedication to every project she engages in. Over the course of her professional journey, she has confronted diverse challenges that have honed her abilities in team coordination, maintaining a delicate equilibrium between a company's requirements and customer needs, and, most importantly, demonstrating a deep level of involvement in every facet of the projects.